LinkedIn Tips: Authenticity, Engagement, and Professional Networking
Hey everyone, and welcome back to another episode of "Working On It," your go-to podcast for all things modern workplace.
Today, we're diving headfirst into the fascinating and sometimes frustrating world of LinkedIn—yes, we're talking about the professional social media network that everyone loves to hate and hates to love.
In this episode, we're going to explore some hot topics that will give you a fresh perspective on how to really make LinkedIn work for you. We'll chat about everything from the dangers of engagement pods—those sneaky little groups that artificially boost your post's likes—to the pitfalls of chasing viral content at the expense of authenticity.
We'll discuss why being genuine online is crucial, how to build a personal brand that truly reflects who you are, and share some insider tips on enhancing your LinkedIn profile in a way that feels organic and impactful. Plus, we've got a listener dilemma to unpack: imagine feeling pressured to constantly post updates about your job just because your manager is super active on LinkedIn. We'll share our thoughts on how to handle that without losing your sanity.
And it doesn't stop there—Lauren will share her journey from TikTok to LinkedIn, blending creativity and humour to break the often-stuffy corporate tone on the platform. Molly will recount her own experiences, including how consistent posting led to significant growth and visibility for her company, Flexa. We’ll also touch on the ins and outs of personal branding, from striking the right balance between visibility and value to dealing with LinkedIn trolls and sensational posts.
Whether you're an aspiring professional, an established manager, or an entrepreneur looking to grow your network, you’ll find plenty of actionable advice and real-world examples to help you navigate LinkedIn like a pro.
So sit back, relax, and get ready to jump into the latest scoop on how to make LinkedIn work for you. Let's get started!
Key Points:
00:00 Molly wanted to share Flexer's story: Preferred LinkedIn's written vibe initially.
04:32 Guy argues against the gender pay gap, then blocks everyone.
07:20 Job Posting: Crazy hours, unclear expectations; seemed like satire.
09:32 We're all about personal branding and online life.
18:38 Succeeding on LinkedIn needs genuine, smart, personal stories.
22:17 Not many women have huge LinkedIn followings.
25:47 Share client posts for better LinkedIn reach.
26:47 Being successful is about expertise, not just likes.
32:00 Take it easy; progress needs consistency and time.
34:08 Here's the daily routine: brainstorm, post, chat, repeat later.
38:57 Set up some content-sharing rules with your boss.
42:13 Testing led to LinkedIn comments being engaging.
43:12 Find the right balance between visibility and value.
Hosts Bio
Lauren Spearman brings a wealth of experience from her career in advertising, social media, and brand strategy to her current role advocating for salary transparency and flexible working conditions. Her journey, marked by her advocacy on TikTok against unfair hiring practices, has made her a champion for creating better work environments. Lauren’s unique perspective as a freelancer, balancing work with personal commitments, adds a rich, authentic layer to every discussion.
https://www.tiktok.com/@spearmanlauren
https://www.linkedin.com/in/laurenspearman/
Molly Johnson-Jones, at the helm of Flexa Careers, is transforming how companies and individuals approach flexible working. With a platform that empowers millions to find roles that fit their desired working environments, Molly’s insights on the future of work, DEI, and employer branding are indispensable for anyone looking to navigate or shape the modern workplace. Her frequent speaking engagements on these topics bring cutting-edge perspectives and actionable advice to the podcast.
https://www.tiktok.com/@mollyjohnsonjones
https://www.linkedin.com/in/molly-johnson-jones/
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